Contrast this to your website. Best that you can hope for is web statistics that are somewhere in the past, hardly interactive enough for real-time information. So, you have all that potential but no information, you are just looking at your website clueless to who's online and what they are doing right now. It's not your fault, or your web designers, it's just the way the web works. Or rather, it's just the way the web used to work!